It’s amazing how readily we limit ourselves. As soon as someone suggests you do something that’s out of our comfort zone, instantly we say things like; “You’re crazy!” “I could never do that,” “You must be joking!”

This weekend my friends and I started watching urban exploration videos on YouTube. These videos were unlike anything I’d ever seen before. People would climb, without safety equipment, to the tops of skyscrapers, cranes, and other massively tall structures. Even crazier, once at the summit, these people would do handstands, or drop down and hang off the edge, or walk along ultra-narrow hand rails.

I felt myself saying “I could never do that”. The videos I was watching were so far out of my comfort zone that I literally shuddered at the thought of being out there with those daredevils.

And yet, I possess the same set of limbs, senses, and mental functions as them. So why did I instantly limit myself?

It’s time to 10x EVERYTHING

For most of us, we put limits on our potential because we’re…scared of failure. If we say that we’re going to do something and we don’t do it, we’re worried that our peers will laugh at us. However, there’s another idea, that we simply don’t set big enough goals.

The “10x” principle is a fascinating concept built around the idea that you need to be 10x better than second place to become and remain successful. In a business setting this means, having 10x better marketing, or 10x better customer service, or 10x better whatever compared to your closest rival.

In a personal setting, this means 10x your goals. Instead of wanting to make $50,000 a year, your goal needs to be $500,000. Instead of wanting to own a house, your goal needs to be to own 10 houses. If your goal is to find your ideal partner, your goal needs to be to find 10 ideal partners and then choose.

What’s the point of all this?

You listen to the MWF Motivation podcast to be motivated, but Rob’s words and energy can only do so much. It’s up to you to become the best person you can be. A lot of people ask me about how they can hit their potential, and every single time I tell them, “you need to start working on what you think is impossible”.

By setting massive goals, by choosing goals that terrify you in their enormity, by embarking on a journey that you don’t even know if you’ll be able to complete, you move close and closer to reaching your potential.

The fact is that you’re going to die one day.

This is your life! This is everything you’ll ever do! Time is running out!

Every second that you limit yourself, each opportunity that you allow to pass by because you think “I can’t do that”,  and all of the times you’ve chastised yourself for wanting to become something greater, you’ve put the brakes on reaching your potential.

What are you waiting for?

Don’t fear big things, fear the small things.

Fear mediocrity.

Fear making financial compromises because you can’t afford what you really want.

Fear working for a company that you don’t care about.

Fear spending time with people are scared of allowing themselves to be amazing. These are things that you really need to be afraid of.

You want to live a more amazing life? Do these three things:

  • Write down a list of 20 things that instantly make you think “I could never do that”
  • Each day promise to yourself that you’ll take one step toward completing one of those things
  • Create a personal mantra with this message; “Every day I need to be better than the day before”

What amazing thing are you going to do this week? Let us know in the comments.


Written by Nathan Chai of Incoming Thought